{"id":1226,"date":"2026-10-08T15:55:38","date_gmt":"2026-10-08T13:55:38","guid":{"rendered":"https:\/\/questionnaire-intelligent.fr\/?page_id=1226"},"modified":"2026-10-08T16:26:28","modified_gmt":"2026-10-08T14:26:28","slug":"simulateur-de-cout-dacquisition-max","status":"publish","type":"page","link":"https:\/\/questionnaire-intelligent.fr\/index.php\/simulateur-de-cout-dacquisition-max\/","title":{"rendered":"Simulateur de co\u00fbt d&rsquo;acquisition max"},"content":{"rendered":"\n<!-- ============================================================\n  LeadSeed | Simulateur de co\u00fbt d'acquisition max\n  \u00c0 coller dans un bloc \"HTML personnalis\u00e9\" (Gutenberg).\n  Tout est pr\u00e9fix\u00e9 .lsim pour \u00e9viter les conflits avec le th\u00e8me.\n  ============================================================ -->\n<style>\n@import url('https:\/\/fonts.googleapis.com\/css2?family=Roboto:wght@400;500;700;900&display=swap');\n\n.lsim {\n  --navy: #13397C;\n  --blue: #1C54B2;\n  --orange: #FF5722;\n  --orange-dark: #E64A19;\n  --bg: #F4F7FF;\n  --line: #DCE5F5;\n  --muted: #5B6B8C;\n  box-sizing: border-box;\n  font-family: 'Roboto', Arial, sans-serif;\n  color: var(--navy);\n  background: var(--bg);\n  border-radius: 20px;\n  padding: 56px 40px 48px;\n  max-width: 1120px;\n  margin: 0 auto;\n  line-height: 1.55;\n}\n.lsim *, .lsim *::before, .lsim *::after { box-sizing: border-box; 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font-weight: 700; color: var(--navy); }\n.lsim-read p { margin: 0; font-size: 0.9375rem; color: var(--muted); }\n\n.lsim-cta {\n  margin: 48px 0 0;\n  background: #fff;\n  border: 1px solid var(--line);\n  border-left: 6px solid var(--orange);\n  border-radius: 16px;\n  padding: 28px 32px;\n  display: flex; align-items: center; justify-content: space-between; gap: 24px; flex-wrap: wrap;\n}\n.lsim-cta h3 { margin: 0 0 6px; font-size: 1.375rem; font-weight: 700; color: var(--navy); }\n.lsim-cta p { margin: 0; color: var(--muted); max-width: 52ch; }\n.lsim-btn {\n  display: inline-block;\n  background: var(--orange); color: #fff !important;\n  font-weight: 700; font-size: 1.0625rem; text-decoration: none !important;\n  padding: 15px 30px; border-radius: 999px;\n  transition: background .15s, transform .15s;\n  white-space: nowrap;\n}\n.lsim-btn:hover { background: var(--orange-dark); }\n.lsim-btn:active { transform: translateY(1px); }\n.lsim-btn:focus-visible { outline: 3px solid var(--navy); outline-offset: 3px; }\n\n.lsim-foot { margin: 20px 0 0; font-size: 0.8125rem; color: var(--muted); }\n\n\/* Mobile *\/\n@media (max-width: 860px) {\n  .lsim { padding: 36px 18px 32px; border-radius: 14px; }\n  .lsim-grid { grid-template-columns: 1fr; }\n  .lsim-result { position: static; }\n  .lsim-form, .lsim-result { padding: 24px 20px; }\n  .lsim-read { grid-template-columns: 1fr; gap: 20px; }\n  .lsim-cta { padding: 24px 20px; }\n  .lsim-btn { width: 100%; text-align: center; }\n}\n@media (prefers-reduced-motion: reduce) {\n  .lsim * { transition: none !important; }\n}\n<\/style>\n\n<section class=\"lsim\" id=\"lsim\" aria-labelledby=\"lsim-title\">\n\n  <header class=\"lsim-head\">\n    <h2 class=\"lsim-title\" id=\"lsim-title\">Simulateur de co\u00fbt d&rsquo;acquisition max<\/h2>\n    <p class=\"lsim-lead\">Combien pouvez-vous payer un rendez-vous commercial en restant rentable ? Renseignez trois chiffres, le calcul se fait en direct.<\/p>\n  <\/header>\n\n  <div class=\"lsim-grid\">\n\n    <div class=\"lsim-form\">\n      <h3>Votre situation<\/h3>\n\n      <div class=\"lsim-field\">\n        <label class=\"lsim-label\" for=\"lsim-ca\">1. Combien vous rapporte en moyenne un client sur toute sa dur\u00e9e de vie (CA) ?<\/label>\n        <span class=\"lsim-hint\" id=\"lsim-ca-hint\">Chiffre d&rsquo;affaires cumul\u00e9 d&rsquo;un client, de la premi\u00e8re vente au dernier renouvellement.<\/span>\n        <div class=\"lsim-input-wrap\">\n          <input class=\"lsim-input\" id=\"lsim-ca\" type=\"text\" inputmode=\"numeric\" autocomplete=\"off\" value=\"60 000\" aria-describedby=\"lsim-ca-hint\">\n          <span class=\"lsim-unit\" aria-hidden=\"true\">\u20ac<\/span>\n        <\/div>\n      <\/div>\n\n      <div class=\"lsim-field\">\n        <label class=\"lsim-label\" for=\"lsim-marge-n\">2. Quel est votre taux de marge moyen ?<\/label>\n        <span class=\"lsim-hint\">Part du chiffre d&rsquo;affaires qui vous reste apr\u00e8s vos co\u00fbts directs.<\/span>\n        <div class=\"lsim-range-row\">\n          <input class=\"lsim-range\" id=\"lsim-marge-r\" type=\"range\" min=\"1\" max=\"100\" step=\"1\" value=\"30\" aria-label=\"Taux de marge moyen, curseur\">\n          <div class=\"lsim-pct\">\n            <input class=\"lsim-input\" id=\"lsim-marge-n\" type=\"number\" min=\"1\" max=\"100\" step=\"1\" value=\"30\">\n            <span class=\"lsim-unit\" aria-hidden=\"true\">%<\/span>\n          <\/div>\n        <\/div>\n      <\/div>\n\n      <div class=\"lsim-field\">\n        <label class=\"lsim-label\" for=\"lsim-conv-n\">3. Quel est votre taux de conversion de RDV en clients ?<\/label>\n        <span class=\"lsim-hint\">Sur 100 rendez-vous commerciaux, combien se transforment en clients ?<\/span>\n        <div class=\"lsim-range-row\">\n          <input class=\"lsim-range\" id=\"lsim-conv-r\" type=\"range\" min=\"1\" max=\"100\" step=\"1\" value=\"20\" aria-label=\"Taux de conversion des rendez-vous en clients, curseur\">\n          <div class=\"lsim-pct\">\n            <input class=\"lsim-input\" id=\"lsim-conv-n\" type=\"number\" min=\"1\" max=\"100\" step=\"1\" value=\"20\">\n            <span class=\"lsim-unit\" aria-hidden=\"true\">%<\/span>\n          <\/div>\n        <\/div>\n      <\/div>\n    <\/div>\n\n    <div class=\"lsim-result\" aria-live=\"polite\">\n      <h3>Pour rester rentable, un rendez-vous doit vous co\u00fbter au maximum<\/h3>\n      <span class=\"lsim-big\" id=\"lsim-out\">0 \u20ac<\/span>\n      <p class=\"lsim-big-sub\">par rendez-vous commercial<\/p>\n\n      <div class=\"lsim-eq\">\n        <div class=\"lsim-eq-row\"><span>CA par client<\/span><strong id=\"lsim-e-ca\">0 \u20ac<\/strong><\/div>\n        <div class=\"lsim-eq-row\"><span>x taux de marge<\/span><strong id=\"lsim-e-marge\">0 %<\/strong><\/div>\n        <div class=\"lsim-eq-row\"><span>= marge par client<\/span><strong id=\"lsim-e-mc\">0 \u20ac<\/strong><\/div>\n        <div class=\"lsim-eq-row\"><span>x taux de conversion<\/span><strong id=\"lsim-e-conv\">0 %<\/strong><\/div>\n        <div class=\"lsim-eq-row lsim-eq-total\"><span>= co\u00fbt max par RDV<\/span><strong id=\"lsim-e-tot\">0 \u20ac<\/strong><\/div>\n      <\/div>\n\n      <p class=\"lsim-msg\" id=\"lsim-msg\"><\/p>\n    <\/div>\n  <\/div>\n\n  <div class=\"lsim-read\">\n    <div>\n      <h4>Comment le calcul est fait<\/h4>\n      <p>On multiplie la marge d\u00e9gag\u00e9e par un client par la probabilit\u00e9 qu&rsquo;un rendez-vous devienne un client. Le r\u00e9sultat est ce qu&rsquo;un rendez-vous vaut pour vous.<\/p>\n    <\/div>\n    <div>\n      <h4>Un plafond, pas un objectif<\/h4>\n      <p>Ce montant est le seuil \u00e0 partir duquel vous perdez de l&rsquo;argent. Pour couvrir vos autres co\u00fbts commerciaux, visez sensiblement en dessous.<\/p>\n    <\/div>\n    <div>\n      <h4>Deux leviers pour l&rsquo;am\u00e9liorer<\/h4>\n      <p>Soit vous baissez le co\u00fbt du rendez-vous, soit vous augmentez la part de rendez-vous qui se transforment en clients, par exemple avec des leads mieux qualifi\u00e9s en amont.<\/p>\n    <\/div>\n  <\/div>\n\n  <div class=\"lsim-cta\">\n    <div>\n      <h3>Comparons ce plafond \u00e0 votre co\u00fbt r\u00e9el<\/h3>\n      <p>En 30 minutes, nous regardons ensemble ce que vous payez aujourd&rsquo;hui un rendez-vous et comment les questionnaires interactifs LeadSeed peuvent l&rsquo;am\u00e9liorer.<\/p>\n    <\/div>\n    <a class=\"lsim-btn\" href=\"https:\/\/bookings.cloud.microsoft\/bookwithme\/user\/e08e88a0f2c3437eb87a14fc19d3f973%40leadseed.io\/meetingtype\/oO86pEX4Wk--jV3xB-eIew2?anonymous&amp;ismsaljsauthenabled\" target=\"_blank\" rel=\"noopener\">Prendre un RDV<\/a>\n  <\/div>\n\n  <p class=\"lsim-foot\">Estimation indicative, calcul\u00e9e dans votre navigateur. Aucune donn\u00e9e n&rsquo;est enregistr\u00e9e.<\/p>\n<\/section>\n\n<script>\n(function () {\n  var root = document.getElementById('lsim');\n  if (!root) return;\n\n  var fmtEur = new Intl.NumberFormat('fr-FR', { maximumFractionDigits: 0 });\n  var fmtPct = new Intl.NumberFormat('fr-FR', { maximumFractionDigits: 1 });\n\n  var elCa = document.getElementById('lsim-ca');\n  var elMr = document.getElementById('lsim-marge-r'), elMn = document.getElementById('lsim-marge-n');\n  var elCr = document.getElementById('lsim-conv-r'),  elCn = document.getElementById('lsim-conv-n');\n\n  function eur(v) { return fmtEur.format(Math.round(v)) + ' \u20ac'; }\n  function clamp(v) { v = parseFloat(v); if (isNaN(v)) return 0; return Math.min(100, Math.max(0, v)); }\n  function paint(r) { r.style.setProperty('--p', ((r.value - r.min) \/ (r.max - r.min) * 100) + '%'); }\n  function setText(id, t) { document.getElementById(id).textContent = t; }\n\n  function readCa() {\n    var n = parseInt(String(elCa.value).replace(\/\\D\/g, ''), 10);\n    return isNaN(n) ? 0 : n;\n  }\n\n  function update() {\n    var ca = readCa();\n    var marge = clamp(elMn.value);\n    var conv = clamp(elCn.value);\n    var marginClient = ca * marge \/ 100;\n    var cmax = marginClient * conv \/ 100;\n\n    setText('lsim-out', eur(cmax));\n    setText('lsim-e-ca', eur(ca));\n    setText('lsim-e-marge', fmtPct.format(marge) + ' %');\n    setText('lsim-e-mc', eur(marginClient));\n    setText('lsim-e-conv', fmtPct.format(conv) + ' %');\n    setText('lsim-e-tot', eur(cmax));\n\n    var msg;\n    if (ca <= 0) {\n      msg = \"Renseignez le chiffre d'affaires moyen par client pour obtenir votre r\u00e9sultat.\";\n    } else if (marge <= 0 || conv <= 0) {\n      msg = \"Indiquez un taux de marge et un taux de conversion sup\u00e9rieurs \u00e0 z\u00e9ro.\";\n    } else {\n      msg = \"Au-del\u00e0 de \" + eur(cmax) + \" par rendez-vous, un client acquis vous co\u00fbte plus que la marge qu'il vous rapporte.\";\n    }\n    setText('lsim-msg', msg);\n    paint(elMr); paint(elCr);\n  }\n\n  \/\/ CA : formatage avec espaces pendant la saisie\n  elCa.addEventListener('input', function () {\n    var digits = String(elCa.value).replace(\/\\D\/g, '').slice(0, 10);\n    elCa.value = digits ? fmtEur.format(parseInt(digits, 10)).replace(\/\\u202f|\\u00a0\/g, ' ') : '';\n    update();\n  });\n\n  \/\/ Curseur <-> champ num\u00e9rique\n  function link(range, num) {\n    range.addEventListener('input', function () { num.value = range.value; update(); });\n    num.addEventListener('input', function () {\n      var v = clamp(num.value);\n      if (num.value !== '') { range.value = v < 1 ? 1 : v; }\n      update();\n    });\n    num.addEventListener('blur', function () {\n      var v = clamp(num.value);\n      if (v < 1) v = 1;\n      num.value = v; range.value = v; update();\n    });\n  }\n  link(elMr, elMn);\n  link(elCr, elCn);\n\n  update();\n})();\n<\/script>\n","protected":false},"excerpt":{"rendered":"<p>Simulateur de co\u00fbt d&rsquo;acquisition max Combien pouvez-vous payer un rendez-vous commercial en restant rentable ? Renseignez trois chiffres, le calcul se fait en direct. Votre situation 1. Combien vous rapporte en moyenne un client sur toute sa dur\u00e9e de vie (CA) ? Chiffre d&rsquo;affaires cumul\u00e9 d&rsquo;un client, de la premi\u00e8re vente au dernier renouvellement. \u20ac [&hellip;]<\/p>\n","protected":false},"author":5,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"no-title-space","meta":{"_uag_custom_page_level_css":"","footnotes":""},"class_list":["post-1226","page","type-page","status-publish","hentry"],"uagb_featured_image_src":{"full":false,"thumbnail":false,"medium":false,"medium_large":false,"large":false,"1536x1536":false,"2048x2048":false},"uagb_author_info":{"display_name":"Ilan Peres","author_link":"https:\/\/questionnaire-intelligent.fr\/index.php\/author\/ilan-peres\/"},"uagb_comment_info":0,"uagb_excerpt":"Simulateur de co\u00fbt d&rsquo;acquisition max Combien pouvez-vous payer un rendez-vous commercial en restant rentable ? Renseignez trois chiffres, le calcul se fait en direct. Votre situation 1. Combien vous rapporte en moyenne un client sur toute sa dur\u00e9e de vie (CA) ? Chiffre d&rsquo;affaires cumul\u00e9 d&rsquo;un client, de la premi\u00e8re vente au dernier renouvellement. \u20ac\u2026","_links":{"self":[{"href":"https:\/\/questionnaire-intelligent.fr\/index.php\/wp-json\/wp\/v2\/pages\/1226","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/questionnaire-intelligent.fr\/index.php\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/questionnaire-intelligent.fr\/index.php\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/questionnaire-intelligent.fr\/index.php\/wp-json\/wp\/v2\/users\/5"}],"replies":[{"embeddable":true,"href":"https:\/\/questionnaire-intelligent.fr\/index.php\/wp-json\/wp\/v2\/comments?post=1226"}],"version-history":[{"count":2,"href":"https:\/\/questionnaire-intelligent.fr\/index.php\/wp-json\/wp\/v2\/pages\/1226\/revisions"}],"predecessor-version":[{"id":1228,"href":"https:\/\/questionnaire-intelligent.fr\/index.php\/wp-json\/wp\/v2\/pages\/1226\/revisions\/1228"}],"wp:attachment":[{"href":"https:\/\/questionnaire-intelligent.fr\/index.php\/wp-json\/wp\/v2\/media?parent=1226"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}